Michael Laudrup

Brand ambassador

The Ambassador

We at BARONS are so proud to announce that the international football legend Michael Laudrup is finally unveiled as our new long-term brand ambassador.

Together we have introduced The Ambassador series. Made from our comfortable and versatile organic piqué polo fabric.

Get the full overview on this page.

Introducing both a new ambassador and new products

In addition to the long-term collaboration with Laudrup, we are also introducing a completely new product line called The Ambassador.

Unmatched comfort in both the iconic short-sleeved polo or the long-sleeved shirt that you'd want to wear on a Sunday morning.

Experience The Ambassador series

Michael Laudrup: You’ll never know

Michael Laudrup is giving a rare interview to BARONS about football, looking forward, leadership and much more.

Read the interview
"This is my opportunity to give a new and ambitious Danish brand an extra push, I want to look sharp, but I don't want to spend a lot oftimeshopping or rebuying my favorite shirt. BARONS solves this elegantly, making it the obvious choice in the morning.”

Michael Laudrup, international football legend

Michael Laudrup is someone who is at the top of every brand's wish list because he is so selective in what he does. He stands for everything that we at BARONS associate ourselves with. Among other things,propriety, responsibility, and creativity

Joachim Latocha, BARONS founder & CEO

On set with the superfan Carlos

As an active football player, Michael Laudrup often played the leading role on his team.

However, in our seven new behind-the-scenes videos he plays a supporting role.

The leading role is taken by our Spanish sound guy and superfan, Carlos, who more or less involuntarily steals the attention from Laudrup on set.

Watch the videos